Experts on just about every topic are a dime a dozen. If you want to be the guru in your field, sought after by journalists for quotes and known for instigating responses, then you need to take a contrarian position. It takes guts and confidence to rise above the noise of the crowd, but the…
Read More
We’ve all heard the saying that “Any PR is good PR,” but in the BtoB world, having a solid PR strategy can make the difference between just getting your name out vs. getting in front of the right audience with a great story and message. This type of success doesn’t happen in a vacuum. While…
Read More
One of the first pieces of advice I share with new clients is, “You can’t be a thought leader if you don’t want to think.” Too many companies believe they have a strong, unique, and provocative point of view when, in fact, they repeat the same messages and ideas as their competitors. If you want…
Read More
Normally we think of PR for effectively tooting your own horn and sharing thought leadership and ideas with your target audience. Well, sometimes it’s also the stories that we don’t want to share with the world that must be handled with a great degree of professionalism and care. It’s these unexpected and highly charged situations…
Read More
Business may be going gangbusters for you while clients seem to be taking up just about every last second of your time, and your staff’s time, and you’re not worried about keeping your website updated or promoting your work. Developing thought leadership articles? Forget about it! Who has the time to even think beyond client…
Read More
Every company should have a social media presence on at least one, if not multiple media platforms. For B2B, the most relevant are LinkedIn Twitter, Instagram, and (possibly) Facebook (more about that in a future post). But, simply having an account without a strategy behind it will not benefit or help grow your company. You…
Read More
You get quoted in an article that’s published in your target media outlet. You’re excited and hope that it will generate a large amount of traffic to your corporate website and that the phone will ring off the hook. You’re disappointed when the phone doesn’t ring and new clients are not lining up at your…
Read More
Yes, it’s the dog days of summer and autoresponder messages are hitting my email box like bugs on a windshield. But, instead of kicking back and waiting for everyone to return from their summer vacation, now is the perfect time to take a pause, refresh, renew and reinvigorate your plans. By using the slower summer…
Read More
Inspiration is found in any number of places. While we can spend hours every day in front of a computer, sometimes it’s best to hear about how others are channeling a vision into something absolutely amazing. That’s what I found during a behind-the-scenes tour of AOL Makers from founder and executive producer, Dyllan McGee. This…
Read More
I had the special privilege of accompanying Christiane Amanpour, Host of “Amanpour,” a nightly interview show, and Chief International Correspondent for CNN International, to this year’s New York Women in Communications Matrix Awards. These awards hold a special place in my heart because they honor women in the industry whose achievements and leadership are changing our world. And,…
Read More