Reputation
A window into the soul of your company: that’s what your positioning is. Before you can effectively promote your agency, you need clear, precise positioning that shows why you are different and how your work makes a difference for your clients. Here are five things to keep in mind: Focus on the needs of your…
Read MoreThe relationship between client and PR agency must be based on honesty. Success may be limited if your agency simply says, “yes,” to everything and is afraid to tell you the unvarnished truth. If they do, they are not doing you any favors or earning their retainer. PR pros who are afraid to rock the…
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