Reputation
A window into the soul of your company: that’s what your positioning is. Before you can effectively promote your agency, you need clear, precise positioning that shows why you are different and how your work makes a difference for your clients. Here are five things to keep in mind: Focus on the needs of your…
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Maybe you never thought of podcasting as a great way to promote yourself, but you may be missing out on a way to reach new audiences and share thought leadership. If listeners value the information you present, they will save it, use it to refer back to, and share it with others. James Carbary, co-host…
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The relationship between client and PR agency must be based on honesty. Success may be limited if your agency simply says, “yes,” to everything and is afraid to tell you the unvarnished truth. If they do, they are not doing you any favors or earning their retainer. PR pros who are afraid to rock the…
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We’ve all heard the saying that “Any PR is good PR,” but in the BtoB world, having a solid PR strategy can make the difference between just getting your name out vs. getting in front of the right audience with a great story and message. This type of success doesn’t happen in a vacuum. While…
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One of the first pieces of advice I share with new clients is, “You can’t be a thought leader if you don’t want to think.” Too many companies believe they have a strong, unique, and provocative point of view when, in fact, they repeat the same messages and ideas as their competitors. If you want…
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Business may be going gangbusters for you while clients seem to be taking up just about every last second of your time, and your staff’s time, and you’re not worried about keeping your website updated or promoting your work. Developing thought leadership articles? Forget about it! Who has the time to even think beyond client…
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