Leadership
Becoming a trusted source for a journalist is one of the best ways to achieve expert status and build credibility. Reporters are required to produce content at a dizzying pace; making it imperative to understand their world, be accessible and provide information they need in a digestible format. Reporters we work with today frequently return…
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Maybe you never thought of podcasting as a great way to promote yourself, but you may be missing out on a way to reach new audiences and share thought leadership. If listeners value the information you present, they will save it, use it to refer back to, and share it with others. James Carbary, co-host…
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Experts on just about every topic are a dime a dozen. If you want to be the guru in your field, sought after by journalists for quotes and known for instigating responses, then you need to take a contrarian position. It takes guts and confidence to rise above the noise of the crowd, but the…
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One of the first pieces of advice I share with new clients is, “You can’t be a thought leader if you don’t want to think.” Too many companies believe they have a strong, unique, and provocative point of view when, in fact, they repeat the same messages and ideas as their competitors. If you want…
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Inspiration is found in any number of places. While we can spend hours every day in front of a computer, sometimes it’s best to hear about how others are channeling a vision into something absolutely amazing. That’s what I found during a behind-the-scenes tour of AOL Makers from founder and executive producer, Dyllan McGee. This…
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I had the special privilege of accompanying Christiane Amanpour, Host of “Amanpour,” a nightly interview show, and Chief International Correspondent for CNN International, to this year’s New York Women in Communications Matrix Awards. These awards hold a special place in my heart because they honor women in the industry whose achievements and leadership are changing our world. And,…
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Launching the PR Campaign Two words: Thought leadership. Your goal is to look and sound smart and people will want to hire you. But, one thing I stress to my clients: you can’t be a thought leader if you don’t want to think. It’s the job of PR to tap your thinking and expertise and…
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