Becoming a trusted source for a journalist is one of the best ways to achieve expert status and build credibility. Reporters are required to produce content at a dizzying pace; making it imperative to understand their world, be accessible and … Continued
Maybe you never thought of podcasting as a great way to promote yourself, but you may be missing out on a way to reach new audiences and share thought leadership. If listeners value the information you present, they will save … Continued
Experts on just about every topic are a dime a dozen. If you want to be the guru in your field, sought after by journalists for quotes and known for instigating responses, then you need to take a contrarian position. … Continued
One of the first pieces of advice I share with new clients is, “You can’t be a thought leader if you don’t want to think.” Too many companies believe they have a strong, unique, and provocative point of view when, … Continued
Inspiration is found in any number of places. While we can spend hours every day in front of a computer, sometimes it’s best to hear about how others are channeling a vision into something absolutely amazing. That’s what I found … Continued
I had the special privilege of accompanying Christiane Amanpour, Host of “Amanpour,” a nightly interview show, and Chief International Correspondent for CNN International, to this year’s New York Women in Communications Matrix Awards. These awards hold a special place in my heart because … Continued
Launching the PR Campaign Two words: Thought leadership. Your goal is to look and sound smart and people will want to hire you. But, one thing I stress to my clients: you can’t be a thought leader if you don’t … Continued