Communications
Becoming a trusted source for a journalist is one of the best ways to achieve expert status and build credibility. Reporters are required to produce content at a dizzying pace; making it imperative to understand their world, be accessible and provide information they need in a digestible format. Reporters we work with today frequently return…
Read MoreA window into the soul of your company: that’s what your positioning is. Before you can effectively promote your agency, you need clear, precise positioning that shows why you are different and how your work makes a difference for your clients. Here are five things to keep in mind: Focus on the needs of your…
Read MoreExperts on just about every topic are a dime a dozen. If you want to be the guru in your field, sought after by journalists for quotes and known for instigating responses, then you need to take a contrarian position. It takes guts and confidence to rise above the noise of the crowd, but the…
Read MoreNormally we think of PR for effectively tooting your own horn and sharing thought leadership and ideas with your target audience. Well, sometimes it’s also the stories that we don’t want to share with the world that must be handled with a great degree of professionalism and care. It’s these unexpected and highly charged situations…
Read More