Are you telling stories that connect? That means showing up human when communicating about your agency and the work you’re doing, and it’s imperative if you want to get media coverage. The growth of the digital world, accelerated by the pandemic, can make things seem more and more impersonal. That’s why taking a page from…
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Surveys. What advantages can they give you? Keep in mind that media outlets love survey data, especially when it reflects current trends. In an increasingly digital world, data is everything, and surprising numbers always make for a good story. A survey that is timely and yields interesting results is a great asset to share with…
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It’s certainly exciting to land a feature story about your work in the press. But, if you just upload the story to your online newsroom with a link and call it a day, then that’s a big miss. Why? Because it won’t generate tons of traffic to your website and make the phone ring off…
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Do you have a content strategy to supplement and support your earned media strategy? If not, now might be a great opportunity to put that in place. Why? Because developing a strong content strategy will increase exposure exponentially, setting you up for success and growth. Your original content channels (blogs, websites, social media) are where…
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“I want to be featured in The New York Times.” I hear that many times from creative agency leaders before they even put a PR strategy in place. While it’s a good goal, most of the time it’s the wrong one. Why? Because it fails to consider the wider scope of what PR can do and…
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We have all heard the famous phrase, “A picture is worth a thousand words.” Interestingly, the quote came from advertising executive Fred R. Barnard, and, if you lead a creative agency, you know that it’s true. In a digital world full of clutter and lots of words, a good picture can cut through the noise…
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Becoming a trusted source for a journalist is one of the best ways to achieve expert status and build credibility. Reporters are required to produce content at a dizzying pace; making it imperative to understand their world, be accessible and provide information they need in a digestible format. Reporters we work with today frequently return…
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A window into the soul of your company: that’s what your positioning is. Before you can effectively promote your agency, you need clear, precise positioning that shows why you are different and how your work makes a difference for your clients. Here are five things to keep in mind: Focus on the needs of your…
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Maybe you never thought of podcasting as a great way to promote yourself, but you may be missing out on a way to reach new audiences and share thought leadership. If listeners value the information you present, they will save it, use it to refer back to, and share it with others. James Carbary, co-host…
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The relationship between client and PR agency must be based on honesty. Success may be limited if your agency simply says, “yes,” to everything and is afraid to tell you the unvarnished truth. If they do, they are not doing you any favors or earning their retainer. PR pros who are afraid to rock the…
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