Integrating Social Media A successful social media campaign is about building a community that wants to engage with your brand through conversation and share their affiliation and information. What you’ll need is compelling content, an authentic voice that is true to who you are, incentive to keep your community engaged, consistent/continuous engagement and, finally, integration…
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Launching the PR Campaign Two words: Thought leadership. Your goal is to look and sound smart and people will want to hire you. But, one thing I stress to my clients: you can’t be a thought leader if you don’t want to think. It’s the job of PR to tap your thinking and expertise and…
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Discovery I get about one to three emails or phone calls per month from a design firm and this is how they start the conversation: “We are the best kept secret in the design world.” I will tell you that if it’s true for you, it’s the best way NOT to grow your business. So,…
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