4sight inc.

Challenging the Big Boys of Innovation

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CHALLENGE

4sight inc. creates product and packaging innovations that transform consumers’ everyday brand and product experiences while creating competitive advantage for clients, but a lack of awareness was making it difficult for the firm to establish a leadership position and increase word of mouth exposure.

SOLUTION

Teaming up with our strategic partner, Company B,  Kalvin Public Relations developed a cohesive positioning/communications strategy aimed at target clients and integrated with website, social media and PR. Brand positioning was refined, a new website was launched and social media channels defined. We effectively put the firm on the map by successfully partnering with the MillerCoors communications department for the launch of a new Miller Lite bottle that resulted in coverage including Gizmodo, The Chicago Tribune, Core77, The DieLine, as well as all major packaging trades. When the new Heinz single-serve Dip & Squeeze package was developed, we landed coverage for it on the front page of The Wall Street Journal Marketplace section as well as WCBS-TV in New York, Partner, Stuart Leslie has been frequently quoted across major media including The New York Times, Fast Company, The Wall Street Journal and Crain’s New York Business and has become a regular contributor to outlets such as FastCoDesign, Adweek, Shelf Impact and Package Design. Total media impressions have exceeded 70-million and buzz about the firm has increased dramatically.

RESULTS

Heinz unveils new ketchup packet “Dip & Squeeze”
CBS News
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Shopping with Stuart
Laundry Gear
The New York Times
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Want employees to innovate? Bury your ego.
Crain’s New York Business
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China Knows It Must Innovate. But Can It?
Fast Company Co.DESIGN
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How To Repackage A Product Without Infuriating Customers
Fast Company Co.DESIGN
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To Lure Customers, Appeal To All 5 Of Their Senses
Fast Company Co.DESIGN
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Domino Sugar Is Rolling Out Some Sweet New Packaging
Offering a higher-quality image than the no-name competition
AdWeek
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Why So Many Beer Bottles Suddenly Look So Different
Gizmodo
CLICK HERE TO READ THE ARTICLE