Targeted, tangible results are what matters most to us. We have consistently landed our clients in top-tier business outlets including print, broadcast and online as well as top industry trade media.

Fast Company

How to Repackage a Product Without Infuriating Customers
Stuart Leslie offers three tips to ensure good intentions don’t go horribly wrong.
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The New York Times

A Chore No More
Shopping with Stuart Leslie for laundry gear.
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Fast Company

To Lure Customers, Appeal to All 5 of Their Senses
4sight inc. offers 6 tips for packaging your product and capturing consumer attention.
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CBS News

Heinz Unveils New Ketchup Packet “Dip & Squeeze”
After more than 40 years, Heinz is giving its traditional ketchup packets a makeover.
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The Wall Street Journal

Old Ketchup Packet Heads for the Trash
Heinz ‘Dip & Squeeze’ container aims to conquer a major frustration of chowing down in transit.
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TIME Magazine

Why Some Brand Extensions Are Brilliant and Others Are Just Awkward
Parham Santana’s survey in cooperation with ADWEEK magazine provides three rules for successful brand extensions.
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Fast Company

The 100 Most Creative People in Business: Rick Barrack, CBX
Chief Creative Officer, Rick Barrack, of CBX Strategic Branding, talks about how to make retail exciting again.
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AdWeek

The Best and Worst Brand Extensions
Parham Santana, The Brand Extension Agency, teamed up with Adweek magazine to determine the Best and Worst Brand Extensions of the year.
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Crain’s New York Business

Executive Inbox: A Breeding Ground for Creativity
CBX, launched by five partners in 2003, has grown so fast that co-founder and chief Gregg Lipman spends a lot of time these days thinking about the company’s culture.
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Advertising Age

How Playtex Mastered the Sippy Cup
When Playtex set out to reinvent the sippy cup, it learned from 4sight inc. that small things in life can make big differences.
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Inc. Magazine

7 Things You Need to Know About 2013
John Parham predicts sleep sales trends.
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FastCoDesign

5 Classic Strategies for Growing Your Brand Equity
In order to ensure a brand extension does not fail, John Parham highlighted 5 out of 10 ways to make the brand extension a winning hit.
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Advertising Age

CMO Strategy: How to Extend Your Brand Without Stooping to Outrageous Gimmicks
Trying to venture your brand into new categories? John Parham explains the 10 best ways to do so.
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The New York Times Video

Marcus Samuelsson’s Ventures
John Parham is featured about how celebrity chefs, such as Marcus Samuelsson, have become brands that are being extended outside of the kitchen.
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AdWeek

Moonshine Leaves the Woods for Store Shelves 
Beardwood&Co. work designing brand packaging for Tim Smith’s Climax Moonshine is featured.
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The DieLine

Inside the Studio: 4sight inc.
Great innovations come from designers and consumers working together instead of designers anticipating what they want and need.
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AdWeek

Domino Sugar is Rolling Out Some Sweet New Packaging
Offering a high-quality image than the no-name competition.
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Gizmodo

Why So Many Beer Bottles Suddenly Look So Different
Recently Budweiser, along with several other ubiquitous beer makers including Miller Lite have made major changes to their iconic packaging. Here’s why.
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AdWeek

Twinkies Are Back! Now What?
As the 83-year-old snack returns to shelves, the road ahead may not be soft and spongy.
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The Wall Street Journal

Honest Tea’s New Soda
Beardwood&Co.’s package design for this new product set out to highlight Honest Fizz’s natural ingredients and zero calories.
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Brand Packaging

Tim Smith’s Climax Moonshine
Beardwood&Co.’s work for Tim Smith’s Climax Moonshine is featured.
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The New York Times

A Duane Reade in Brooklyn With a Beer Bar
CBX helped create a New York-centric brand and retail environment for the Duane Reade chain of drug stores – even going all the way to the trendy Williamsburg.
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The New York Times Sunday Business

A Hotel in Theory, With an Image in Fact
Carbone Smolan Agency, a Manhattan branding firm, has created a brand platform for Nizuc, a resort planned just south of Cancun by Alan Becker.
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