CBX Strategic  Branding

Aiming High, Aiming Edgy

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CBX creates a revolution in the feminine care products category with U by Kotex
CBX creates a revolution in the feminine care products category with U by Kotex

CHALLENGE

As one of the largest independent, full-service branding firms, CBX was reaching a critical point in its growth. Consistent, high-quality work for clients such as Pathmark, Johnson&Johnson and Snapple helped the company grow organically, but it had not achieved a high level of visibility and needed the edge to build momentum for its new business pipeline.

SOLUTION

KalvinPR started with the basics: project press releases and story pitches to business and trade media. Then we incorporated thought leadership articles, point of views and profiles while also responding quickly to current news topics. Once widespread coverage was obtained across the business, trade and design media, we worked with them to launch a blog and integrated it across all social media channels. Email blasts inform clients and potential clients about CBX stories in the news. The result has been high level visibility with regular contributions and features in Fast Company, including a profile of their founding partner, Rick Barrack as one of the most creative people in business and a stint as a regular contributor to FastCoDesign, a front page business section story in The New York Times for their work with Duane Reade, and countless feature articles in top trades such as Advertising Age and Crain’s New York Business.

RESULTS

Most Creative People 2012
79. Rick Barrack, Chief Creative Officer of CBX
How to make Retail Exciting Again
Fast Company
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A Duane Reade in Brooklyn With a Beer Bar
The New York Times
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A breeding ground for creativity
Crain’s New York Business
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Purple Tampons. Why Not? Branding’s final frontier?
AdWeek
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New York’s Duane Reade Adds In-store Yogurt Kiosks. Regional chain goes from branded snacks to self-serve frozen yogurt.
AdWeek
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The Royals, Rebranded
The New York Times
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