We’ve all heard the saying that “Any PR is good PR,” but in the BtoB world, having a solid PR strategy can make the difference between just getting your name out vs. getting in front of the right audience with … Continued
One of the first pieces of advice I share with new clients is, “You can’t be a thought leader if you don’t want to think.” Too many companies believe they have a strong, unique, and provocative point of view when, … Continued
Business may be going gangbusters for you while clients seem to be taking up just about every last second of your time, and your staff’s time, and you’re not worried about keeping your website updated or promoting your work. Developing … Continued
Every company should have a social media presence on at least one, if not multiple media platforms. For B2B, the most relevant are LinkedIn Twitter, Instagram, and (possibly) Facebook (more about that in a future post). But, simply having an … Continued
You get quoted in an article that’s published in your target media outlet. You’re excited and hope that it will generate a large amount of traffic to your corporate website and that the phone will ring off the hook. You’re … Continued
Yes, it’s the dog days of summer and autoresponder messages are hitting my email box like bugs on a windshield. But, instead of kicking back and waiting for everyone to return from their summer vacation, now is the perfect time … Continued
Integrating Social Media A successful social media campaign is about building a community that wants to engage with your brand through conversation and share their affiliation and information. What you’ll need is compelling content, an authentic voice that is true … Continued
Launching the PR Campaign Two words: Thought leadership. Your goal is to look and sound smart and people will want to hire you. But, one thing I stress to my clients: you can’t be a thought leader if you don’t … Continued