5 Benefits of Being a Podcast Guest

Maybe you never thought of podcasting as a great way to promote yourself, but you may be missing out on a way to reach new audiences and share thought leadership. If listeners value the information you present, they will save … Continued

Are You Ready for PR in 2018? 5 Questions to Ask

We’ve all heard the saying that “Any PR is good PR,” but in the BtoB world, having a solid PR strategy can make the difference between just getting your name out vs. getting in front of the right audience with … Continued

3 Ways to Get Thought Leadership Out Front

One of the first pieces of advice I share with new clients is, “You can’t be a thought leader if you don’t want to think.” Too many companies believe they have a strong, unique, and provocative point of view when, … Continued

Making Peaks Higher by Building Momentum

Business may be going gangbusters for you while clients seem to be taking up just about every last second of your time, and your staff’s time, and you’re not worried about keeping your website updated or promoting your work. Developing … Continued

Tips and Tricks for Growing Your Social Media Following

Every company should have a social media presence on at least one, if not multiple media platforms. For B2B, the most relevant are LinkedIn Twitter, Instagram, and (possibly) Facebook (more about that in a future post). But, simply having an … Continued

Earned Media: Maximizing Value for Growth

You get quoted in an article that’s published in your target media outlet. You’re excited and hope that it will generate a large amount of traffic to your corporate website and that the phone will ring off the hook. You’re … Continued

KalvinPR Goes to AOL/Makers

Inspiration is found in any number of places. While we can spend hours every day in front of a computer, sometimes it’s best to hear about how others are channeling a vision into something absolutely amazing. That’s what I found … Continued