A window into the soul of your company: that’s what your positioning is. Before you can effectively promote your agency, you need clear, precise positioning that shows why you are different and how your work makes a difference for your … Continued
Maybe you never thought of podcasting as a great way to promote yourself, but you may be missing out on a way to reach new audiences and share thought leadership. If listeners value the information you present, they will save … Continued
We’ve all heard the saying that “Any PR is good PR,” but in the BtoB world, having a solid PR strategy can make the difference between just getting your name out vs. getting in front of the right audience with … Continued
One of the first pieces of advice I share with new clients is, “You can’t be a thought leader if you don’t want to think.” Too many companies believe they have a strong, unique, and provocative point of view when, … Continued
Integrating Social Media A successful social media campaign is about building a community that wants to engage with your brand through conversation and share their affiliation and information. What you’ll need is compelling content, an authentic voice that is true … Continued