We’ve all heard the saying that “Any PR is good PR,” but in the BtoB world, having a solid PR strategy can make the difference between just getting your name out vs. getting in front of the right audience with … Continued
One of the first pieces of advice I share with new clients is, “You can’t be a thought leader if you don’t want to think.” Too many companies believe they have a strong, unique, and provocative point of view when, … Continued
Integrating Social Media A successful social media campaign is about building a community that wants to engage with your brand through conversation and share their affiliation and information. What you’ll need is compelling content, an authentic voice that is true … Continued