Tips and Tricks for Growing Your Social Media Following

Every company should have a social media presence on at least one, if not multiple media platforms. For B2B, the most relevant are LinkedIn Twitter, Instagram, and (possibly) Facebook (more about that in a future post). But, simply having an … Continued

Earned Media: Maximizing Value for Growth

You get quoted in an article that’s published in your target media outlet. You’re excited and hope that it will generate a large amount of traffic to your corporate website and that the phone will ring off the hook. You’re … Continued

KalvinPR Goes to AOL/Makers

Inspiration is found in any number of places. While we can spend hours every day in front of a computer, sometimes it’s best to hear about how others are channeling a vision into something absolutely amazing. That’s what I found … Continued

Lessons from Matrix 2014

I had the special privilege of accompanying Christiane Amanpour, Host of “Amanpour,” a nightly interview show, and Chief International Correspondent for CNN International, to this year’s New York Women in Communications Matrix Awards. These awards hold a special place in my heart because … Continued

Beyond the Price Wars – Part 3

Integrating Social Media A successful social media campaign is about building a community that wants to engage with your brand through conversation and share their affiliation and information. What you’ll need is compelling content, an authentic voice that is true … Continued

Beyond the Price Wars – Part 2

Launching the PR Campaign Two words: Thought leadership. Your goal is to look and sound smart and people will want to hire you. But, one thing I stress to my clients: you can’t be a thought leader if you don’t … Continued

Beyond the Price Wars – Part 1

Discovery I get about one to three emails or phone calls per month from a design firm and this is how they start the conversation: “We are the best kept secret in the design world.” I will tell you that … Continued